Below is a video from Gary Vaynerchuk at Web 2.0 Expo in New York speaking about Building personal brand within the social media landscape.

Gary is an amazing speaker and very passionate about his work and this talk show his talent at instilling this into his audience. It’s a great video, and I recommend watching the whole thing, but I start the clip below at ~9:30 into it where he discusses some relevance to Lifestreaming. The minute or so from where I start it has the following quotes:

Get out there and network…The only way to succeed now is to be completely transparent…completely. Everything is exposed, everything you do…So your legacy is your ultimate life. It’s all you got and you can build so much on that.

Which tools should I use? All of them…Your userbase…you need to connect to them any way you can, everywhere you can, as often as you can. That is essential.

Gary’s an incredible guy and it’s clear he’s a huge proponent of using social media tools. I agree that being transparent and leveraging as many tools to reach your audience today from a personal branding standpoint are essential to success.

Here’s the video

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