@Louis Gray – We view aggregation as a means to an end (as do probably most that are in this space). The differentiation between the services that have aggregation as a feature will ultimately be made by what they do with that data/information and the consumer problem they are trying to solve.

I obviously know what Strands' goal is, but wouldn't be surprised if FF's and others' were totally different. Which is cool. We just happen to all be early into a nascent market where people fall back to make comparisons of “it's like X (market-leader), only YY”. As the market (and products in the market) matures, I think we will see less of those blanket statements. I see it analogous a scenario where just because Site X and Site Y both have sitemail as a feature, it doesn't mean they are trying to solve the same consumer problems.