jawbone

Activity Trackers Need Insights and My Custom Reports from BodyMedia

It’s still early days for activity tracking devices but they are evolving quickly. One of the biggest issues preventing them from really capturing the mainstream more is the ability to draw insights. They all currently capture data and give us reporting but they don’t provide us with simple feedback on changes we need to make […]

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Jawbone Leapfrogs Competitors with Acquisition of BodyMedia and Announcement of API

On Tuesday Jawbone which makes the Up activity tracking wristband announced it had purchased BodyMedia for an estimated $110 million. With the boom of activity trackers hitting the market there would no doubt need to be a consolidation. I didn’t expect this to start so soon and more importantly I feel Jawbone chose very wisely

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