Behavioral Targeting is Tired. Persuasion Profiling is Wired

Over five years ago I worked for an online ad network. I was a technical project manager working with the developers who created our custom ad server. I came on board just as we began to roll out the ability to do geographic targeting and later started creating ways to do some basic behavioral targeting. […]

Behavioral Targeting is Tired. Persuasion Profiling is Wired Read More »